The pace of inventions and technical and electronic innovations has accelerated in an imaginative era, and the arms race with technology in all areas of life and work has begun to take a new grant. The marketing and advertising sector had to quickly take its share from this development. In light of the many marketing strategies, a new, somewhat different, interesting and interesting trend emerged, represented by using augmented reality in marketing strategies.
What advantages does augmented reality offer in marketing? How can it be used in this regard? Will the employment of augmented reality really make a difference?
In our article, we will answer all these questions and review the details of harnessing augmented reality in marketing strategies and the benefits it provides. We will look at successful real examples of that experience.
Privileges offered by augmented reality in marketing strategies
There are many advantages offered by augmented reality, most notably :
Moral connection to the user
Augmented reality allows promoters to interact more with their customers and build a kind of deep confidence in the product. Unlike traditional methods of promotion such as pictures and posters, augmented reality offers a new and unique experience that enables the customer to learn more about the product and even interact with it.
Simple advertising and promotion costs
Although the media has begun to take on digital donations, traditional advertisements such as flyers and advertisements in magazines and newspapers still dominate much of the advertising space. There is no dispute that the costs of traditional advertising can be prohibitive, especially when placed in newspapers or magazines with a wide reputation.
Here comes the role of augmented reality in marketing strategies that clash with the customer audience and leave a distinctive impact no less than the most flashy ads in the newspapers. The costs of developing augmented reality application for a particular product are minimal compared to costs in traditional methods. The cost of reviewing an advertisement for a product on a full page of a famous magazine could reach $ 200,000, while developing an augmented and promotional reality application for the product would cost $ 5,000 on average.
Provide an opportunity to experiment before purchasing
Most customers tend to try the product before buying it, and this is actually not available most of the time. However, the augmented reality made a qualitative shift, as it left a good impression on the customer about the product even before purchasing it. Another advantage of augmented reality in marketing strategies is to reduce the quantity of products stored for display, meaning that it eliminates the need to provide all customer requirements of sizes, types and colors in the same sales center, so the customer can experience all sizes and colors from one product database.
Draw attention to the new product / service
Concerns in social circles today tend to be all that is new and unique, and the augmented reality in this is a trump card, because the interactive environment it offers gives a different experience to the customer, and it broadcasts a reputation quickly in local and even global circles.
One of the most prominent examples of the rapid creation generated by the augmented reality is the unique experience of the Pepsi Company, where it put an interactive screen next to a bus stop in the city of London, and the residents could see themselves on the screen and next to them a large tiger or a giant robot, despite the fact that the augmented reality advertising This was not directly a Pepsi product, but it ignited a kind of curiosity and enthusiasm in social circles.
Models of using augmented reality in marketing strategies
Below we will review some of the successful models that have been able to use augmented reality in marketing strategies effectively:
- IKEA AR
Choosing home or office furniture may be a tiring process often, as the customer may choose a type of furniture and buy it and then be surprised that it is not appropriate with the home, contrary to what he built on his hopes. Here comes the role of augmented reality in providing a unique way to solve this problem.
The distinctive IKEA AR app based on the idea of augmented reality allows its users to choose the combination they like and then put them by default in their home, using the camera of their phones. This enables customers to choose the appropriate furniture for them according to the design of their homes, which in turn promoted the marketing of IKEA furniture products.
- Timberland
Shopping can be exhausting for many of us, especially the process of choosing the right clothes and constantly replacing them. So companies took advantage of this and saw it as an opportunity to employ AR applications in the marketing strategies of their clothing products. Timberland is the first interface to use AR to showcase a unique clothing selection experience.
Timberland application is a virtual clothing selection room, whereby the customer, once standing in front of the interactive screen, can choose the type of clothes he wishes, then the application will drop the appropriate size on the customer's image on the interactive screen, so that the customer can move and check the clothes through this The app that accurately tracks his movements and displays clothes on his image.Although the culture of using augmented reality in marketing strategies is still in its early stages, it has received the attention of a large number of companies and users with its unique style and distinctive idea, and has attracted a lot of efforts to build and develop augmented reality technology in the field of marketing with its various branches.
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